CLIENT: Anyone who you are having the conversation with — real professional client, friend, boss, manager, spouse, lover, family member, etc.

There are situations in personal or professional life when you want to say what you think, what’s going in your mind but actually can’t say it. The fear of judgment, being wrong, being ignorant fills up your body and you, therefore, prefer to stay in your safe zone of staying silent. Most of the time this can work in personal life but when we talk about professional life it’s one of the things which is going to have a…


You know why you are able to read this article right now apart from the availability of your eyes, internet, device, etc.? What is the font color of this text you’re reading? — Black. What is the background color of this page you’re on? — White. Yes, Black and White are one of the prime reasons that you’re able to read this article and it’s the Application of Contrast at work. Keep reading to know more about the same with the Application of Similarity in this article.

Welcome back to the third part of the ‘Principles of Design’ series where…


Welcome back to the second part of the ‘Principles of Design’ series where we’ll explicitly talk about one angle from the past article — which is The Figure-Ground Relationship, somewhat profound about this subject at this point.

Design is the game plan of both Shape and Space. To work all the more viably with Space, the main action point is to get mindful of it and figure out how to see it in the composition. You must know how to discover the example of a shape that space is framing and it’s communication.

The Figure-Ground Relationship

The Gestalt Principle, that talks about shape…


In 1910, at a railroad crossing a series of lights were flashing on and off. Which ended up giving an insight to psychologist Max Wertheimer. It was somehow similar to the lights encircling a movie theater marquee flash on and off.

It may appear to the observer as a single light is moving around the marquee, traveling from one bulb to another. Whereas, in reality, it is a series of bulbs that are turning on and off. The lights don’t move at all.


Lead or Die Together Source: Unsplash

A Scorpion and a Frog meet on the bank of a stream and the Scorpion asks the Frog to carry him across on its back. The Frog asks, “How do I know you won’t sting me?” The Scorpion says, “Because if I do, I will die too. And you know I can’t swim, right? So, there’s no way I can sting you.”

The Frog is satisfied, and they set out, but in midstream, the Scorpion stings the Frog. …


“We need to get our Travel Website done”, said Prajapati Ji to Jignesh on phone, in behalf of Ms.Jaishnavi Kapadia.

Mr. Dhaval Prajapati and Ms. Jaishnavi Kapadia are independent business people who occasionally collaborate together for business. Both works in Travel Industry, Prajapati Ji runs a travel magazine business and Mrs. Kapadia was a lawyer and side-traveler before and now she wants to start a travel venture in which women from India who derive pleasure from traveling, get the opportunity to become a tour guide for travelers and travel with them. And to give this opportunity and connect with…


Trajan’s Column | Source: Wikipedia

This article is the continuation of the Previous Article in which I shared about the evolution of letters. In this article, I’ll specifically discuss the Roman Square Capitals, how they’re formed and how the Romans has influenced the World of Typography Today.

Roman Square Capitals, also called Capitalis Monumentalis, Inscriptional Capitals, Elegant Capitals and Capitalis Quadrata, are an ancient Roman form of writing, and the basis for today’s modern capital letters.

Sometime around the First Century BC, Roman lapidary (from Latin lapis “stone”) dramatically changed from a flat and monoline inscription to a much more elegant geometrically based letter with…


The Sarcophagus of Ahiram in Lebanon | Source: Wikipedia

This article is the continuation of the Previous Article in which I shared about some of the prominent Writing Systems. In this article, I’ll further discuss the Formation and Evolution of the Alphabet, how the Alphabet became what it is today, and, How it has influenced the World of Typography Today.

The Proto-Sinaitic Letter (c.a. 1800 BC)

There were many attempts made to derive a new set of letters from Ancient Egyptian Hieroglyphics but due to their complexity and limitations, there was limited success. And around 1900 BC a script began to appear in Egypt, the Sinai and the Levant which is known as ‘Proto-Sinaitic Script’…


Cuneiform Script | Source: Wikipedia

In order to keep exploring and respect where we are today in Type we have to take a trip back in history and get a glimpse of its Chronicle, Shall we?

Definition of Type — Letters that are printed on paper mediums or seen on screen mediums. For example — a,b,c,d…

The System of Proto-Writing (c.a. 7thmillennium BCE)

There was an evolution of simple symbols systems in the Pottery Neolithic Period (c.a. 6400 BC). The Vinča symbols (6th to 5th millennia BCE) are an evolution of simple symbols beginning in the 7th millennium BCE.

Proto-Writing System is the earliest writing system known in the Historia of the…


I’d like to share with you the 10 Excerpts from 10 of N TED Talks I watched. ’N’ stands for Number, which is infinite, because I will keep on watching TED and Keep on sharing the Excerpts. These are just 10 Excerpts from 10 TED Talks. I’ll share 10 Excerpts from 10 TED Talks in one article.

1. David Carson: Design and Discovery

In this talk, A Designer walks through a gorgeous (and often quite funny) slide deck of his work and found images and tells us that Great design is a never-ending journey of discovery.

EXCERPT — 1

Charchit Garg

I share what I write in my so called "Crap Diary" and some other stuff too. Sorry for not being specific here.

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